Business Case Studies
AZUR
Azur Insurance is a growing start-up, and they needed images for their Irish leadership team page to match the reportage style of the UK team photography. We took a board-room table at WeWork, and I photographed them while they chatted, offering occasional direction. A reportage approach to profile images is good for leadership teams, to show focus and engagement in an emotionally relaxed manner.
First base in driving media conversion to sales is to show your people.
Photography has an important role to play here. For more information, please download our info pack.
SPEEDSTER IT
Speedster IT, a fast-growing London IT company, completely renewed their site and imagery to reflect their increased size, and evolve in line with prevailing visual idioms. They wanted images to support messages, and to show that they are professional and approachable.
“Very happy we booked Philip for our company leadership team portraits and other corporate photography. He liaised with our marketing person, grasped their overall vision, contributed some key concepts and on the day worked quickly and effectively to deliver…results were with the designer the next morning and I am delighted.”
- David Cairns, Director, Speedster IT
Circular frames are used to foreground leadership team members, and to convey a contemporary visual style.
Images of familiar landmarks are used to reinforce Speedster IT’s central London location.
WITHSTO
WITHSTO are offering mental health services in a way that is more accessible. They wanted to headline their partners in a way that would support messaging, and reassure clients as to who they would be dealing with. Slightly fading the photography in this way makes the white text stand out.
Working with Philip was an exceptional experience. He has this remarkable ability to capture the most difficult message in the picture. When working with him, he gives clear instructions, so I never felt lost or strange while posing. His ability to work with micro-expressions and his skill to make me feel comfortable in front of the camera created the most professional and meaningful headshots. Many thanks, Philip - I am looking forward to the next session.
- Dr. Ute Liersch, Director, WITHSTO
ALLAZO
Allazo wanted images of their staff, but also wanted to give potential clients a sense of how they are as a company. A rolling series of images at the foot of the page adds movement and helps reinforce this.
Philip's ability to make people relax and his professionalism meant the shoot was a great success and somehow enjoyable to boot. Would not hesitate to recommend!
- Jon Pugsley, Senior Partner, Allazo Accountancy & Consulting
Images of the team are shown in black and white, and emerge in colour when the mouse passes over them.
Images of people at work convey a relaxed, upbeat work ethic, while screens offer an opportunity to reinforce branding.